Business Strategy

Shaping your approach to the next generation of customers and service users

Engage Young People</

Gen Z and Gen Alpha will represent £15tn in spending power by 2030. Their wants and needs from businesses and brands are widely varied, but fundamentally they are entirely different from the generations that came before them. Organisations that don’t adapt their business development strategy by engaging young people will sooner or later be left behind. 

We work with organisations to build business development strategies that invite engagement from young people, ultimately capitalising on the many and varied opportunities provided by these unique and wonderful generations. Wherever you’re at now, we can help you to make stronger, lasting connections with your next generation of customers, service users, and young employees through youth engagement. 

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Benchmarking

If thinking about how your organisation engages with young people is totally new territory for you, benchmarking is the perfect way to start. 

We can work with you to gauge exactly where you’re at and look at your sector more broadly to understand how your youth engagement stacks up against your competitors and the wider market. This will highlight how and where you can gain an advantage. 

What you’ll get is a clear perspective on how, when, and where young people are disengaging with your brand, and a bespoke step-by-step action plan to combat challenges, maximise sales, and encourage better engagement from your young audiences. 



Benchmark your business now
Diverse young people participating in a youth hackathon event.
Diverse team collaborating on participation projects in a professional setting.
Participation People team collaborating in a workshop for community engagement and participation.
Participation People team working together in a workshop session.
Participation People team engaging in education sector initiatives.
Students and teachers engaging outdoors in sunny educational activities.
Group of professionals at an education sector event, engaging in discussion.
University of Huddersfield collaborating in the education sector for community engagement.
Diverse group of young people attending a youth hackathon event.

Consultancy

 We can tailor our approach for your business, led by our CEO Antonia Dixey and our expert young consultants who will review your business strategy, customer journey, and pain points.

When services and products are reviewed from the point of view of the young people who use them, we have evidence to show that they work better. If you want young people to engage with what you do, we can offer a bespoke package billed on a half-day or full-day basis to provide the guidance and know-how to make better business decisions with Gen Z and Gen Alpha in mind.

See our work

Research and focus groups

Working directly with young people can unlock a whole range of business benefits. For your project, we can gather core insights from a representative example of your young customers or service-user base in a research or focus group. 

Research and focus groups can help you:

  • Get direct feedback from your young customers/users
  • Identify growth areas and gaps in the market 
  • Litmus test changes or new products
  • Get a better understanding of your target audience

Young researchers in action
Business strategy team discussing in a historic courtroom setting.
Inclusive education workshop with diverse participants discussing strategies.

Reverse mentoring

Reverse mentoring bridges the gap between young people and business leaders to allow for direct insight into the way younger generations think, feel, and ultimately behave towards businesses. 

Not only could a reverse mentoring programme help with knowledge-sharing within your organisation, but it could be the secret to demystifying the ways your younger audiences engage with your brand. 

Get In Touch

Talk to us about youth participation