As digital natives, no one understands marketing to young people better than the generation themselves. Unless you already have ‘marketing to Gen Z, by Gen Z’ within your approach, it’s likely your content isn’t striking a chord with this audience. Gen Z are just the beginning. Gen Alpha and Gen Beta are coming through the ranks, and it’s more important than ever to authentically speak their language.
Brands have just eight seconds to capture a young person’s attention before they move on, so your content needs to work harder than ever to get results. Luckily for you, we know what excites and engages young people and we work with businesses to develop successful strategies, invigorate video content creation and recharge your content creation for social media. Plus, we guide you through how it all works.
Content ideation workshops
Let us help you level up your marketing to Gen Z. We start with a content ideation workshop, setting up a safe space to get the creative juices flowing and understand what kind of content your followers might want from you.
These workshops will also help you get the basics right. This includes what channels you should be using, how often you should post, the length of your content, language dos and don’ts, and any other pitfalls you might manage.
The final outproduct is a content strategy with clear outputs, topics, and goals which equips you with all the tools to reach new audiences.
Content Co-creation for Social Media
Want your content to resonate with a younger audience? Put your content creation for social media in the hands of the audience themselves. Gen Z are uniquely placed to craft engaging content and with our co-creation service, you can ensure that your materials resonate with the right people.
We can create a bespoke package for your business, offering video content creation by young experts who work directly with you to deliver engaging social media content that meets your business objectives. We can give your content the youth-friendly injection it needs so it strikes a chord with new audiences, whether you’re looking for blog copy, videos, social media posts, or something different.
Case study
What to know more about how content co-creation works? Read about our bespoke project for CoppaFeel, capturing meaningful youth insights to improve health outcomes.
