: image shows AI generated headshot of 12 year old white girl with blond hair, blue eyes in a white suit with grey shirt on a dark background.

Gen Alpha is About to Eclipse Gen Z: The New Power Generation

The Dawn of Gen Alpha As brands, businesses, and organisations scramble to understand Gen Z and Millennials, the real game-changer is already on the horizon: Generation Alpha. Born between 2010 and 2024, this cohort is set to become the most influential and digitally savvy generation yet.  With a projected population Read more…