Brand positioning agency, The Clearing recently approached Participation People with an urgent request. They needed fresh, youth-driven insights to quickly shape their clients’ marketing strategy. The brief was to gather real, actionable feedback from a diverse group of young Londoners within 48 hours to help define their audience segmentation and Read more
The brief Reaching out for help with mental health, particularly for teenagers, can feel overwhelming. This is especially true if mental health services feel uninviting and impersonal. Kooth, an online well-being community, wanted to change the perception of mental health services by implementing a youth marketing strategy. Kooth, which supports Read more
Engaging Young People Matters Now The workplace is evolving and businesses that fail to engage younger generations risk being left behind. With the oldest Gen Z workers now 28, they are no longer just the employees of the future – they are your workforce of today. And, with Gen Alpha Read more