Gen Z, predicted to be the largest and wealthiest generation yet with $12 trillion in spending power by 2030, is quickly becoming the most influential consumer group. With distinct preferences for authenticity, innovation, and social impact, to truly connect with this savvy generation, brands need to think beyond traditional marketing Read more
What is outsourced CPD and why does it matter? Fostering a culture of continued learning is truly at the heart of what we do at Participation People. Since our CEO Antonia founded the business over a decade ago, curiosity, a growth mindset and a relentless drive to understand what makes Read more
The brief The UK government figures on child poverty are staggering and in recent years, the situation has only become worse. In 2022/23, 4.3 million children were in poverty. A whopping 30% of UK children. The journey to understanding and addressing child poverty in the UK first requires an Read more