Advanced executive coaching, consultancy and mentoring for 2-3 Degrees

2-3 Degrees started as an idea on the back of a napkin in a restaurant and has grown into a team of 15 people and a bustling central London office. They specialise in helping young people develop the practical life skills we all wished we learned when we were younger, such as confidence building, overcoming the fear of failure, maximising opportunities, and public speaking.

As a growing organisation, the two co-founders, Carl and Azzees, recognised that to step up to the next level they would need advanced executive coaching to drive further growth. After seeking a consultant who aligned with their mission to empower young people with practical life skills, they reached out to Participation People CEO Antonia to invite her to be a coach and business mentor.

The approach taken

Antonia leveraged her expertise in youth engagement, facilitation, advanced executive coaching, and consultancy to guide Carl and Azzees through a transformative journey, focussing on the following key areas to add the most value. 

1. Staff recruitment and retention: Developing effective strategies for attracting and retaining the right talent by gathering and focusing on insights into what motivated and engaged potential employees, as well as attributes and qualities their existing and future client base would relate to.

2. Business growth and sales: By incorporating innovative sales and lead generation techniques into the coaching sessions, Antonia helped the team achieve a clear action plan on how to expand 2-3 Degrees’ client base, sales pipeline, and revenue streams, to expand the organisation’s reach and maximise their work to support young people. 

3. Brand and marketing messaging: Concentrated time was spent workshopping the 2-3 Degrees brand and marketing messaging, involving young people in the process, so that the organisation could gain a deeper understanding of its target audience. Insights gained were developed into compelling messaging that resonated with the organisation’s mission and values, to provide clearer positioning to existing and future clients; building a brand that young people and their parents, carers and important adults can trust. 

A key aspect of the executive coaching and consultancy process was to ensure that all business challenges were youth-informed. The young people’s lived experiences provided invaluable, relevant input for 2-3 Degrees decision-making, ensuring the organisation remained targeted towards the right mission for its young user base. Antonia continually focussed on guiding Carl and Azzees back to what their direct beneficiaries needed to hear from them, before considering how they could take that to market. 

Results and Impact

Antonia’s consultancy helped 2-3 Degrees successfully attract and retain a talented workforce that shared their passion and commitment.

Plus, by implementing innovative sales and lead generation techniques, 2-3 Degrees experienced substantial growth in their client base and revenue streams, enabling them to scale up and expand their impact to reach more young people. 

The involvement of young people in refining the brand and marketing messaging ensured authenticity, which was key to resonating with the young target audience. This resulted in increased brand visibility, a stronger connection with stakeholders, and heightened engagement.

Conclusion

By incorporating youth insights, the organisation effectively tailored its programmes to address the specific needs and aspirations of young individuals. Importantly, 2-3 Degrees was better able to fulfil its mission of empowering young people with practical life skills. 

Antonia’s advanced executive coaching and consultancy provided a solid foundation for continued success, allowing 2-3 Degrees to make a lasting difference in the lives of young people.

Testimonial:

“What we love about working with Antonia is that she really understands how to get to the core of a topic and helps us to unpick any problems, before coaching us through the solution. I’m so grateful for the love, compassion and fun environment her sessions provide us with when often addressing complex subject matters.”

“We’ve been working with Antonia for seven years now and every single time we meet she provides a fresh perspective. No matter what we are talking about, Antonia helps us see our blind spots and find ways to address them.”

• Carl Konadu BEM, CEO and Cofounder of 2-3 Degrees